BRANDING/CONSUMER PRODUCTS
Rethink is a partner in Digiplush, a company formed to serve the consumer products space that connects physical goods to smartphone/tablet usage. The partners in Digiplush include Creative Capers Entertainment, a well-known independent animation studio and Kids Preferred, a leader in the manufacturing of children’s toys.
Digiplush is the company behind Birthdayland, an original brand that tells the story of the legend of birthdays. The brand launch included 14 plush characters and an app that features 7 birthday related games and activities. The purchase of the toys enabled the user to unlock premium features within the app.
The story of Birthdayland is currently in development at a Hollywood studio to be made into a feature film.